Inspired by Robbie's reply on other post.
What does it mean?
Mentally? Emotionally? Physically?
Is your god male, female, androgynous?
No wrong answers. Just personal opinion!

I think of a Public Relations firm handling God's "image".

The good news is, HeavenCo stock closed up 3 points and the WWJD? bracelets are still selling like hotcakes. The bad news is that conversion rates from other religions are down 20%, and down 57% amongst utter heathens.

So what is your recommendation?

Have the pope appear on MTV Cribs to shore up your younger demographic, and tell your preachers to ease off the Old Testament passages for awhile. That should bring some numbers up.